Method of Selling Backfill Land in the HAS (H. Akhmad Sodik) Kebonbatur Mining Area

Abstract

The method for selling embankment land in the HAS (H. Akhmad Sodik) Kebonbatur mining area is a sales strategy designed to optimize the sale of embankment land effectively and efficiently. This research aims to analyze and develop sales methods that are appropriate to market conditions and the characteristics of backfill products produced at the mining location. The approach used includes identifying target markets, analyzing consumer needs and preferences, and implementing marketing strategies involving price, promotion and distribution. The research results show that the sales method applied is able to increase sales significantly and meet market needs well. It is hoped that these findings can make a positive contribution to the development of the landfill mining business in Kebonbatur and become a reference for similar business actors in implementing effective sales strategies.